Aug-tomizing Colors!

In case you don't know what I do, I help Web publishers improve the performance of their ads with tips on placement, colors, format, etc... The company I work for has deemed this month "Optimization month" for our publishers. This means that we are highlighting different tips every week. In the spirit of Optimization month, I am going to feature Cody as an excellent example of the "blended/complementary" look. (For ads, blended ads mean that the border and background of the ad matches the background of where the ad is placed. See the Google ads on this page for an example).


How Cody is Optimized:
Chestnut coat
Dark Red tongue
Yellow eyes
Chestnut paws
Dark brown toe nails
Chestnut tail
Light-Brown chest
Mauve nose
Yellow eyes
Chestnut ears








The only way Cody can be more blended is if his eyes (the white part) and his teeth were more brown or yellow. Considering that I'd like to have a healthy dog, it's unlikely that he'll ever have his eyes or teeth more blended. Ah, but that's the part you always have to consider. The decision to optimize colors also needs to take into account trade-offs. In a company, some publishers may choose to not optimize their ads (and thus not making as much money) for other business reasons. In the same way, I can be content in trading a completely color-optimized Cody in favor of a healthy Cody.

(By the way, a lady had once thought that I painted Cody's nails to make him all brown and color-optimized. The great thing about Cody is that he came optimized straight from the womb! If only I can get my publishers to optimize as soon as they put the ads on their site...)